Established in 1988, babyhood is a company owned and operated by an Australian family with over 20 years experience in the nursery products industry and over 11 grandchildren of their own. babyhood prides itself in the fact that it is manufactured under Australian standards claimed to be more strict than both European and US standards.

In 2010, Supreme Global Marketing Sdn Bhd was established as an exclusive distributor of babyhood and Nuna in Malaysia is a company owned and operated by a Malaysian family. As such, they understand the need for good quality products that do not compromise safety.