Giant Malaysia launches "LOL" campaign, Lock-On-Low Prices, More Savings!

Giant Hypermarket chain in Malaysia today, launched their LOL campaign! Not "Laugh Out Loud" 😂 it's "Lock-On-Low". It's a campaign offering up to 500 items on low prices and locked down from now right up till end of the year!

This initiative of "Giant LOL" campaign will be covered in all Giant outlets in Peninsular Malaysia brought to you by GCH Retail Malaysia and the Domestic Trade, Cooperatives and Consumerism Ministry (KPDNKK).

At the media event today, Deputy Minister Datuk Henry Sum Agong, applauded the initiative by GCH Retail as a good initiative in helping to bring the people of Malaysia good deals with the best pricing in helping the economy of the people and the country as well. Also present during the event was KPDNKK secretary-general Datuk Jamil Salleh.

GCH Retail Chief Executive Officer Pierre-Olivier Deplanck was also present today and said that this LOL campaign aims to help lessen the rakyat's expenditures especially on groceries and goods. Which what he said I kinda agree, especially in today's current economy.

During the event, they also announced the new "Giant's Baby World" section. It's revamped to have all baby related products under one section within the hypermarket across all Giant retail chains nationwide. What's even better is I met my friends there 😂; Turns out the POSM (Point-Of-Sales Materials) and Merchandising is managed by them!

From Shopper360 group. I used to work in one of their subsidiary company in Jump Retail as a Promoter, Field Representative, Team Lead Merchandiser and External Project Executive 😂 This was 9 years ago! How time flies...

After the launch, we were taken on a tour inside Giant on the new Baby World section and also the groceries that is on LOL campaign!

What I love about this campaign is :

1. The prices will remain low and locked down till end of the year

2. The new revamped Baby World is so much more convenient in getting baby stuffs for my baby! No more going up and down the aisles finding baby goods to diapers to baby rompers and so on....... One section, covers all!

3. Long sleeves shirt and pants selling at RM10 per set only! That is a GREAT deal! I bought 3 sets last month at rm12.99-rm14.99

4. Diaper shopping won't be difficult anymore, because I don't have to keep checking my SmartShopper app to check for discounts and at where or when.

5. I don't have to wait until Baby Fair to get affordable savings and discounts anymore!

Finally, you can get up to 500 items Lock-On-Low prices until end of the year! 

(Yeaaa~ I know, I purposely repeat this phrase again haha)

So what are you waiting for? Baby fair ah? Month end salary? Mega sales? Wait what some more? Just go Giant and shop lah~ LOL!

Check out the 500 items in LOL campaign here :
Facebook : Giant Malaysia
Giant LOL campaign album

Scan the photo below (credits from Giant's website)

or Download the PDF copy here

(The inspiration of this LOL campaign is actually from Laugh Out Loud too because it resonates with today's trending expression. Because when you're feeling funny, you'll LOL on text 😂)