As one of the leading brand of diapers in Malaysia championed the D.A.D.S. movement to recognize and celebrate 21 st century fathers who play a significant and active role in the care of their babies. The movement provided fathers a platform to pledge their support to provide the best baby care for their babies, more specifically focused on making a stand against slow absorbing diapers. Well done, Huggies!
“Huggies believes that all parents should be celebrated for their dedication to parenting. While there are a number of campaigns out there celebrating mothers, we realized that fathers often fail to be recognized for their important and evolving role in the family. We want to shine a light on fathers’ efforts especially in helping to take care of babies,” said Martina Jezdikova, Marketing Director, Kimberly-Clark Malaysia.
Since its launch in July 2019, the D.A.D.S Movement has seen more than 11,000 Malaysian
fathers who have joined to show their commitment to fight against slow absorbing diapers. This
also shows how the family responsibility of taking care of babies has evolved.
The 3KM stroller run included interactive pit-stops that consisted of a ring toss, life size puzzle and a 3D tunnel. Besides setting a new record and the fun run, the event featured exciting family-oriented activities such as face painting, balloon sculpturing, a photobooth and a special appearance of the Huggies Mascot.
To find out more about Huggies Dry Pants, Malaysia’s Fastest Absorbing Diapers, visit www.huggies.com.my.
Mother of 2 boys, an Entrepreneur of SY Universal Resources, a freelance writer/graphic designer, a fulltime blogger and a Certified Access Bars & Facelift Practitioner of Access Consciousness. 
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