Growing Up with Dutch Lady Maxgro

The title kinda says it all. Like literally, growing UP and I mean in terms of reaching the optimal height a child should be at their age is important! That's why when I heard of the latest Dutch Lady MaxGro formula milk, surely as a mother of cute little petite kids who is not even 5 feet herself, surely I would want to try too! Too bad I exceed the age-group for this growth phase. Anyway jokes aside, as any kiasu asian parents who would want their child to grow up big and strong and tall, definitely we would want it to be all-natural!

That's why I'm gonna share more details about this milk today. Malaysia has a malnutrition problem. According to the National Health and Morbidity Survey 2019 (NHMS 2019) released by the Ministry of Health, Malaysia, the prevalence of stunting and underweight in children under five years of age in Malaysia has increased from 17.7% in 2015 to 21.9% in 2019². A study conducted by the South East Asian Nutrition Survey (SEANUTS) in 2012 also revealed that 1 out of 2 children in Malaysia did not achieve the Recommended Nutrient Intakes (RNI, 2017) for Calcium and Vitamin D³, both are important nutrients for bone growth. One of the reason why I myself am on Cal-Mag supplements for my own bones!

Hence, Dutch Lady, Malaysia's leading dairy company recently launched its first milk based formula dietary food DUTCH LADY MaxGro. A new campaign was also unveiled to compliment the launch of its latest innovative product. Themed "Cita-Cita Tinggi Mampu Dimiliki", the campaign aims to raise awareness of Malaysian children’s nutritional needs and promote regular height tracking to ensure their ambitions to grow taller and healthier are achieved, thus meeting their optimal growth potential.

Dutch Lady MaxGro is suitable for children aged 1 - 9 years old and it is packed with essential nutrients to help them meet the requirements of a well-balanced and complete diet. This latest innovation by Dutch Lady contains :

9 Essential Amino Acids (9EAA) — which are the building blocks in Protein for bones and muscle growth,
Docosahexaenoic acid (DHA),
Calcium — for strong bones,
Vitamin D — for aiding Calcium absorption
Other nutrients that can be found in Dutch Lady MaxGro include Iron, Magnesium, Phosphorus, Zinc, Vitamin A, E, K1, B1, B2, B3, B6, B12 and C — to support children’s optimal growth and development.

Hearing all these nutrients above coming from this formula milk is amazing right?! As Malaysia’s leading dairy company, Dutch Lady, further dialed up the ante by introducing MaxGro Growth Tracker application, a growth tracking tool that helps parents to keep track of their children’s development and growth progress at the virtual launch. Aside from tracking a child’s Physical Growth, the application also allows parents to monitor their children’s Cognitive Growth, check their Immunisation Schedule, update their Teething Log, and much more.

The MaxGro Growth Tracker app was developed for parents to help their children reach their ambition to grow taller and healthier with ease, and is available on Google Play for free.

In fact, it was tested by a lineup of real Malaysian mothers:

99%⁵ would recommend DUTCH LADY MaxGro to their friends and family

The taste and suitability of the all-new product has also garnered positive feedback from their little ones:

96%⁵ agreed their child loves the taste of DUTCH LADY MaxGro, and

98%⁵ agreed after drinking DUTCH LADY MaxGro, their child has no digestion issues.

The survey was done in collaboration with the Home Tester Club in Malaysia.

I wish adults my age could benefit from these and grow tall with these too. Kids these days are blessed with advanced technology to getting the right nutrients to support their body health and growth! Support your child’s optimal growth potential with the all-new DUTCH LADY MaxGro, found at key retail outlets nationwide.